Keep It Clean: Tips for Sprucing Up Your Personal Social Media in the Job Search

When you embark on a job search, you likely will immediately update your resume and spruce up your cover letter template. These are all incredibly important to do, but you may want to go further into your social media. Potential employers may Google you, so go ahead, do a search on yourself and see what comes up. They may do this search prior to interview selection, so you will want to ensure that you are making a good online impression and setting a positive tone.

Privacy, please: Set your Facebook and Instagram to private. Click here for instructions on changing your Facebook settings, and here for instructions on your Instagram settings.

Keep it clean: Make sure that any photos that you have posted or that are posted of you are not in questionable taste. You know which ones I mean. If you would not want your grandmother seeing it, you should not want it out there for potential employers to see. Going forward, when posting photos on Facebook, select the option of photos only being viewable by “Friends”.

Remove any rants: Twitter, by nature, is where you can spout off in 160 characters or less. If you tend to tweet, scroll through and remove anything that could be construed as a negative sound-off, especially if it has to do with your frustrations related to your job, organization, boss or colleagues.

Learn to leverage LinkedIn: LinkedIn is probably the first place that a potential employer will look. Make sure that your LinkedIn profile is impeccable. Here’s how:

  • Start with a polished photo. Ideally, use a professional headshot. If this is not feasible, we all have that friend who takes amazing photos. Ask them to take one.
  • Look professional.  Avoid photos that obviously have cropped someone else out, or where you are wearing your favorite sports team gear. Ladies, I love a strapless dress or spaghetti strap as much as anyone, but in a headshot it will make you look underdressed or, even worse, not dressed at all, and that is not the impression you want to make as a professional.
  • You know where you have worked. Others may not. Take the time to write up a blurb about what each company you have worked at does. It helps the profile to flow better, and tells a more complete story.
  • Similarly, do not just list your job titles. Explain, even briefly, what you did in each job. This is your chance to shine and give a narrative of your work history.
  • List accomplishments, awards, volunteer efforts and anything that will demonstrate how talented and passionate you are. Do not be shy. This is the time to showcase what sets you apart.
  • Ask people for recommendations. It helps build confidence in both your work abilities and your relationship building skills.
  • Network, network, network. Some people are better at networking than others. If you are not one of them, take a deep breath, click on the “People You May Know”, and proactively reach out. Not only do higher numbers look better (as stated earlier, it shows that you are adept at building relationships) but some hiring managers that I have worked with will not even look at candidates with less than 500 contacts.
  • Ask people whose professional opinion you trust to give you feedback on your LinkedIn profile. This could include trusted colleagues, former managers, mentors, or a recruiter that you may be working with. They may see things that need improvement or accomplishments that you would be well-served by highlighting.

Your resume is just one piece of the puzzle. Make sure that your social media fits the brand that you are building or have built professionally to ensure that prospective employers view you in the best light.

Announcing the Search for the President of Yestermorrow Design/Build School in Waitsfield, VT

Pillar's New Search

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Pillar Search is pleased to announce the search for Yestermorrow Design/Build School in Vermont.

With personalized service and proven results, Pillar is your partner in executive search and human resources consulting. With over 20 years of experience, Pillar provides national retained search services for exceptional non-profits and foundations and early-stage or rapid growth for-profit firms. All share the characteristic of desiring top talent who want an occupassion, not just an occupation.     In addition, Pillar offers human resources consulting services, which was born of clients requesting help on projects beyond executive search, and includes human resources audits, creating a handbook, assessing organizational design, training, team building, and employee communications.    A woman-owned business, Pillar is based in Boston, MA, and works on both a local and national level.

To contact Pillar, please click here.






Yestermorrow Design/Build School is a 501(c)3 non-profit educational organization located in the Mad River Valley of Vermont offering workshops, certificate programs and semester programs for adult students from around the country.

Yestermorrow’s mission is to inspire people to create a better, more sustainable world by providing hands-on education that integrates design and craft as a creative, interactive process.  The intensive and experiential curriculum includes a wide variety of topics related to sustainable design, green building, architectural craft, and furniture making.

This is an exciting opportunity for a strong leader with a deep familiarity with and passion for architecture, design/build, sustainable and energy-conscious construction methods and experiential education. Positive, dynamic, and high energy, the President will be able to look at the big picture and identify future opportunities while managing the day-to-day activities and operations of Yestermorrow Design/Build School.

As an employer, Yestermorrow offers a supportive, collegial, entrepreneurial and inclusive working environment that fosters creativity of students, faculty and staff.

For more information about Yestermorrow, please visit


Yestermorrow is located in Waitsfield, VT, which has been named “Best Town” and “Best Ski Town” by Outside Magazine. According to the New York Times, “”Well known as a winter skiing destination — it is home to the sprawling Sugarbush resort and ‘ski it if you can’ Mad River Glen — the valley reveals itself in warmer weather, when history, culture and a hyperlocal food scene come to the fore.”

Situated between the Sugarbush and Mad River Glen mountain resorts, Waitsfield is welcoming, easy going and breathtaking. For more information on Mad River Valley, please visit

The Opportunity:

The President is responsible for the fiscal, programmatic and functional health of the organization, in addition to serving as the primary advocate for its mission and steward of its reputation.  As a school known for innovation, the President will foster a culture of thinking outside the box and creative experimentation to help Yestermorrow continue to be a place of cutting-edge design education.

The President will report to the Board of Directors through its Executive Committee.

Specifically, the President is responsible for all aspects of the school’s operations, including:

  • Spearhead all fundraising activities for the school, including diversifying fundraising efforts to include major gifts, corporate and foundation giving, events, and planned giving
  • Supervise the ongoing, phased implementation of the new comprehensive master plan for the school’s campus, including the construction of new shop and studio spaces, residences and other site improvements.
  • Provide strong leadership and management to staff and faculty
  • Raise regional, national, and international visibility
  • Expand programs and outreach while maintaining the high quality of current programs
  • Develop, implement, and oversee a strategic plan for Yestermorrow

Please note that this is a year-round position.

Primary Duties & Responsibilities:

 Leadership, Management and Mentoring:

  • Inspire and motivate staff, the board, faculty, donors and others to advance and achieve Yestermorrow’s mission.
  • Hire, manage and leads Yestermorrow’s diverse administrative staff of seven (7) including individual staff managers for curriculum, enrollment, operations, facilities, development and communications, and semester programs.
  • Serve as the public face and chief spokesperson for Yestermorrow, and advocate for its mission and goals within the greater community served by the school.
  • Liaise with Board of Directors and work closely with all committees and working groups to ensure that board and committee meetings run smoothly and board efforts are coordinated and effectively targeted.
  • Develop a consensus-based strategic vision of the next phase of Yestermorrow’s growth, and build enduring support and relationships among diverse audiences and communities around it.
  • Manage with an inclusive and flexible style, combined with appropriate decisiveness, emphasis on accountability and ability to delegate.
  • Clearly define goals with each staff member and develop results-focused performance metrics to ensure that goals and expectations are clearly communicated and that each employee is given opportunities to grow and be challenged in their roles.
  • Regularly communicate with school’s faculty and incorporate their vision, interests and concerns into organizational planning.
  • Create and implement effective operating systems to achieve the goal of organizational excellence.

Development, Fundraising, Community Relations and Outreach:

  • Implement and complete an estimated $3 million capital campaign. This important fundraising effort will support the expansion of Yestermorrow’s campus, including new studio space, dormitories, and the restoration of existing buildings. The President will work closely with the Board of Directors, Development Manager, staff and faculty to carry out a broad-based fundraising plan targeting individuals, corporations, foundations and government agencies to support this initiative.
  • Establish fundraising priorities to reach new audiences by directing marketing and outreach strategy (including alumni, parents, and “friends of Yestermorrow”).
  • Develop and lead the fundraising efforts and identify ways to diversifying fundraising to include, in addition to annual giving, a major donor effort, special events, planned giving, grant research and writing, annual appeals, and endowment stewardship.
  • Initiate, develop and support strategic initiatives, partnerships, alliances and collaborations with relevant institutions.
  • Travel will be required to present to diverse audiences about Yestermorrow’s programs and impacts.

Administration & Finance:

  • Facilitate and manage Yestermorrow’s financial and administrative work, including overseeing the preparation, monitoring and reporting of annual budgets and work plans.

Qualifications, Skills & Abilities:

The President will be a strategic thinker, a decisive manager, a proven team builder, a compelling communicator, and an effective and enthusiastic fundraiser.

He/she must be capable of managing a complex organization during a time of significant growth and change. He/she must have demonstrated experience as an Executive Director, President or equivalent, managing comparable staff and budgets, contracts, fiscal reporting, fundraising, outreach and marketing, and organizational development, as well as liaising with the board.

The position demands an entrepreneurial spirit – someone with a talent for articulating new opportunities, and a track record of implementing them.

The successful candidate will have the following:

Minimum of a Bachelor’s degree. Advanced degree is strongly preferred.

  • At least 10 years of progressively responsible experience with private non-profit or public sector organizations.
  • Experience professionally, or passion personally, for design.
  • Proven experience in leadership roles, including the management of comparably sized staff and budget.
  • Strong fundraising experience is essential, including experience across the spectrum of development.
  • Experience either running a capital campaign or having participated in a significant manner in the successful completion of a capital campaign.
  • A track record with the outreach, community building, and public relations side of running a mission-driven institution.
  • Experience managing an institution during a time of major growth.
  • Excellent speaking, writing and presentation skills.
  • Computer literacy, Internet savvy, and comfort communicating in a variety of digital and other media.
  • Occasional travel and evening and weekend work is required.

The salary for this opportunity is competitive and commensurate with experience.

For Immediate Consideration:

This search is being managed by Pillar Search. To apply, please send your cover letter and resume, including salary requirements, to Cindy Joyce at